Muxlim was primarily known as a social networking website for Muslims that was focused on lifestyle aspects of the community.

Founded in 2006 by Mohamed El-Fatatry and Pietari Päivänen of Finland, the company was created as a Muslim lifestyle social media network with primary focus on Muslims in Muslim-minority countries.

[2] When the social network did not develop as planned, the company shifted its focus to provide marketing gateway services to the global Muslim consumer market, utilizing Muxlim.com as a launch pad for marketing messages by global companies.

[3] In February 2010, the company received the Tasavallan Presidentin kansainvälistymispalkinto (in English: The Internationalization Award of the President of Finland).

[5] This came after an influx of investments jump-starting the company, in 2007 receiving US$2 million from Rite Internet Ventures, and was soon looking for more investments[6] The Muxlim domain, as well as other services provided by the company such as IslamicTorrents.net, redirect to a promotional landing page for the founder's authorised biography.