"My Baby Loves Lovin'" was first released by the British pop group White Plains.

[3] It is a world-wide chart success and the top selling single for White Plains.

When the tune was released, an article appeared in which the band announced that the lead vocals were performed by Wolff, with Tony Burrows as a background voice.

According to the liner notes of the group's compilation album The Deram Records Singles Collection: "Contrary to popular myth, we are assured that the lead vocals were performed by Ricky Wolff, with Tony Burrows doubling him on the chorus".

[3] White Plains producer Roger Greenaway has also confirmed that Ricky Wolff was lead vocals on "My Baby Loves Lovin'", in an official letter, written and signed by him.