He considered the middle section with the members repeating "my camera" at each other to be the most complex part, but commended the group for mastering this sequence without prior rehearsal.

Interspersed through the video are quick snippets of the group re-enacting scenes from famous movies including Bonnie and Clyde, Gone With the Wind, The Wizard of Oz and Cleopatra.

[4] Member Cheryl Baker was dressed as Dorothy in the Wizard of Oz clip but has since confirmed that the other characters depicted were not Bucks Fizz but production personnel[citation needed].

The single received a positive review in NME saying "[it] is a complex, almost excessive record that transcends the sphere of commercial mush into which it is born" comparing it to Heatwave, ABBA and contemporaries Dollar saying that "its almost too good to succeed".

[7] In 2015, Guardian journalist Bob Stanley commented favourably on the song calling it their "key record" albeit "relatively forgotten [for a number one single]".

He goes on to say "ushered in on aerated harmonies, it cuts to a hard, shiny acoustic guitar riff and a lyric that could be about the narcissistic dullness of having 'made it', or the paranoia of surveillance, followed by a 'camera-ra-ra-ra' wherever you go".

[8] The same publication's reviewer Tom Ewing said that "My Camera Never Lies" was "trying to cram all of new wave and new pop into a single super-compressed hybrid, halfway between Devo and Dollar".

[8] Stanley also goes on to mention the single's B-side "What Am I Gonna Do" commenting on it switching from pop to rock between verse and chorus saying; "Does it hang together?