[10][11] The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis.

[14][15] To help fund the development of the pillow, Lindell sold four bars he owned in Carver County, Minnesota, and mortgaged his house.

[31] In August 2016, the New York State Attorney General's office charged that My Pillow failed to collect and remit over $500,000 in sales tax.

[33] In the past, the company had published testimonials claiming its products could ease symptoms of cerebral palsy, acid reflux and menopause.

[33] As part of the settlement, the company was banned "from making claims in California that its pillows can cure or treat diseases and their symptoms without a human trial to back up the statements.

[11] In January 2021, Dominion Voting Systems threatened to sue Lindell over his false claims of widespread fraud involving their machines.

[36] Around the same time Dominion threatened legal action, Lindell said that retailers including Bed Bath & Beyond, Kohl's, Wayfair, and Texas supermarket chain H-E-B were removing My Pillow products from their stores.

[37][38] A 2016 Consumer Reports review of the company's pillows found a mixed reception after at-home testing, finding that "only one-third of the group said they would buy MyPillow again.

"[39] In January 2017, the Better Business Bureau (BBB) announced it had revoked the accreditation for My Pillow and had lowered its rating from an A+ to an F[40] based on numerous consumer complaints.

The BBB's Code of Advertising requires that offers or discounts must be made for a limited time, or the deal becomes the normal price of the product.

[43] A portion of My Pillow proceeds goes to the Lindell Foundation, a charity that assists addicts, veterans, cancer patients, and other people in need.

[45][46] As of 2017, the company was donating a pillow to charities such as homeless shelters and hospitals for each order made in the associated Minnesota community.

It sponsored a two-week bus tour that ended on December 14, 2020, and was hosted by Amy Kremer to support Donald Trump's attempts to overturn the 2020 United States presidential election.

[9] Following the election, the firm's frequent product advertising on conservative media sometimes included discount codes of a political nature.

[52] In April 2021, Hogg resigned from Good Pillow and released all his shares, ending his attempt to challenge MyPillow.