It was expected by Myer's real estate agents that the Lonsdale Street building would be converted into "a mixed-use development with retail, hotel and serviced-apartment components".

[7] By March 2009, the sale had not been finalised, with potential buyer and owner of Melbourne Central GPT Group concerned that the redevelopment of the Lonsdale Street site would interfere with pedestrian flows in the area .

[8] In August of that year, the Victorian Government approved a redevelopment of the Lonsdale Street site as a shopping centre name "Emporium Melbourne".

[9] Construction commenced in August 2011, by which time developers Colonial First State Global Asset Management hoped for completion by Christmas 2013.

[11] Despite the union's subsequent threats of a statewide building industry strike, the blockade ended on 7 September when Grocon agreed to further negotiations.

Major tenants include Din Tai Fung, Muji, Genesis Studio, lululemon, Uniqlo, Victoria's Secret and Rebel.

Other key tenants include Furla, Polo Ralph Lauren, Arc'teryx, On, Mulberry, Aesop, Nespresso, Oroton, Witchery, Tommy Hilfiger, Hugo Boss, Coach, Marimekko, Zimmermann, Rodd & Gunn, Ganni and Chanel Beauty.