[5] Between 2015 and 2016, Ayad wrote prolifically for a variety of publications, including The New York Times, CNN Online, The National, The Art Newspaper, Artforum, Artsy, Artnet, and Wallpaper*.
[8] She launched the Art Dubai Modern Symposium, featuring talks and presentations about the lives, works, and cultural impact of 20th century masters from the Middle East, South Asia, and Africa.
Ayad is curator of LIFE WTR Arabia, a premium PH-balanced water by Pepsico and which features commissioned artworks on its label.
[11] Also, she is the author of Remembering the Artist, a monthly series for The National that tackles the lives and work of pioneering modernists from the Middle East, North Africa and South Asia.
Among the artists featured in the series are Pail Guiragossian, Behjat Sadr, Adam Henein, Fahrelnissa Zeid, Hassan Al Glaoui, Helen Khal and Naziha Selim.