Even so, the president of the group, Maurício Sirotsky Sobrinho, sought out Governor Konder Reis, who was a neutral element in the dispute, and had the power to veto the concession, and managed to get his support to win the competition.

With the endorsement of Konder Reis, and also counting on the prestige of the military along with Sirotsky and businessman Roberto Marinho, owner of Rede Globo (which also sought to solve the problems of coverage of its signal in Florianópolis, which was the only capital where it lost audience across the country), President Ernesto Geisel granted RBS the concession of channel 12 VHF on April 13, 1977.

[3][1][2] During the implementation of the station, in 1978, RBS commissioned a marketing study, which, in addition to proving the market deficiencies mentioned above, showed that television would be fundamental for the integration of the existing "islands" in the state and the restructuring of the entire its communication industry, which made RBS concentrate all its efforts on creating a network of stations similar to the one that existed in Rio Grande do Sul and strategies to reformulate the entire production chain.

However, with the intention of sabotaging the premiere after losing the bid for channel 12, and likewise benefiting TV Cultura, which had just been acquired by Mário Petrelli to try to cope with the arrival of RBS in the state, TV Affiliates decided to anticipate the end of their affiliation by three months, in addition to boycotting the telenovelas that Globo had premiered in the first half of the year (Memories of Love, Feijão Maravilha and Pai Herói), replacing them with films.

[1] The opening ceremony took place at noon, with a clip of images of Santa Catarina and a speech by the president of RBS, Maurício Sirotsky Sobrinho, made from the studios of TV Gaúcha in Porto Alegre.

[1] Assuming the bi-state nature of RBS TV, the Florianópolis and Porto Alegre broadcasters also jointly produced programs shown in both states, such as Projeto Conesul, Campo & Lavoura and Vida & Saúde, and during most of the 1990s and 1980, maintained extensive local programming in the daily range and during the weekends, even taking down the exhibition of network attractions, in addition to promoting campaigns such as the duplication of the BR-101, due to the high rate of accidents, and contests and festivals such as Garota Verão and Planeta Atlântida (the latter together with Rede Atlântida), which had their own versions in both states.