The Independent described the night as a "legendary electro midweeker" famous for its blend of subcultures and musical styles.
In 2003, The Independent wrote that "it's the sort of place where students mix with celebs, where you wait your turn behind Kate Moss for the make-up mirror, and where the presence of Boy George, checking out Pink Grease last week, didn't even merit a double take.
"[2][dead link] Popular among London's celebrities, stars such as Kate Moss, Alexander McQueen, Björk, Keith Flint, Gwen Stefani, Cilla Black, Zoë Ball and regular Boy George were documented partying there [3], and acts such as Ellen Allien, Vitalic, Miss Kittin and My Toys Like Me performed.
[1] Jonny Slut told The Guardian in 2005 that "one reason I started the night was that music was becoming more interesting again.
[1] Jonny Slut and another of the club's DJs, Fil OK, released music on their own label called NagNagNag under the name Atomizer.