The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden.

[3] Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.

[citation needed] In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in Sacramento, California and Seattle, Washington.

[4][5] In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum.

The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect.

According to financial industry analysts, this acquisition was initiated in part to compete with The Coca-Cola Company's 2001 purchase of Naked Juice rival Odwalla.

[20] A protein-focused line of Naked Juice smoothies (marketed as protein zone) was first introduced in the early 2000s, with the addition of mango and double berry flavors in 2009.

The new bottle design, referred to as "reNEWabottle" by the company,[24] was extended to the 10, 15.2 and 64-ounce sizes in 2010, resulting in the reduction in new plastic consumption by a rate of 7,000,000 pounds (3,175,147 kg) per year.