It was launched on 20 September 2007 as a weekly tabloid newspaper published on Thursdays.

The paper publishes mostly in English with some pages in Oshiwambo and targets a readership aged between 18 and 40.

[3] The Namibian Sun is published by Namibia Media Holdings (formerly Democratic Media Holdings[2]) which also publishes Allgemeine Zeitung and Die Republikein.

[4] While AZ has a German-speaking readership, and Republikein targets Afrikaans speakers, the Namibian Sun focuses on an English-speaking audience.

[1] It is similar to the South African Daily Sun in layout and features.