At the same time, smaller newspapers were released, such as Der Farmer ('The Farmer'), Das Volksblatt ('The People's Paper') owned by the Workers Association of South Africa, the Karakulzüchter ('The Karakul Stockman'), founded in 1933, and the Heimat ('Home'), a German paper for Africa's evangelical community.

In 1958, Kurt Dahlmann, Germany's highest-decorated Jabo pilot of World War II,[6] was hired as editor-in-chief.

He wrote many editorials on this topic, suggesting ways that Namibia and South Africa should address the issue of inevitable black rule in both countries.

[7] In 1978, when the AZ and the Windhoek Advertiser were the only independent newspapers in South West Africa, Diether Lauenstein purchased both papers.

[8][9] Dahlmann alleged that the money came from the regime in Pretoria;[10] Klaus Dierks states that the German right-wing Hanns Seidel Foundation was the source of the financial backing.

Dahlmann was fired and Lauenstein took over the editorship himself with the aim of bringing the paper "on a more conservative, pro-South African, pro-Apartheid and anti-Independence course".