[citation needed] Today, the network coverage of Azerfon claims to reach the territory of the Azerbaijan Republic.

In certain remote areas (e.g. Qarxun and Sohub villages of Quba district) Nar is the only provider offering service.

[citation needed] In December 2009 Azerfon released its 3G (UMTS) network, the first GSM operator in Azerbaijan to do so.

[1] Nar in Azerbaijani means pomegranate and that fruit is commonly used in the company's advertising[2] which, it has been claimed, is a 'symbol of the relationship between Azerbaijan’s rich cultural heritage and modern life'.

In 2011, Nar Mobile advertisements prominently featured Ell & Nikki, Azerbaijan's Eurovision Song Contest 2011 winners.