[1][5] Founded in 1985, Tarjeta Naranja started in Córdoba with the goal of providing in-house financing to customers of the Salto 96 sports store, created by entrepreneurs and physical education teachers David Ruda and Gerardo Asrin.

[6] In 1995, Banco Galicia became a shareholder, acquiring 49% of the shares, which drove Tarjeta Naranja's expansion across Argentina and the introduction of new financial services and plans.

This support quickly accelerated the company's growth, leading the bank to increase its stake from 49% to 80% in 1998 through capital contributions and by purchasing additional shares from Ruda and Asrin.

[1] Naranja X offers a variety of financial products, including credit cards, personal loans, and insurance.

[7] With two main offices in Córdoba and Buenos Aires, Naranja X has established a presence across Argentina with a network of over 180 branches.