Narcissa Cox Vanderlip

[1] She also recruited Eleanor Roosevelt to join the League of Women Voters board of directors, having previously worked with her on wartime relief projects, and they were friends.

[1] In 1929 she became the president of the New York Infirmary for Women and Children, which position she held for thirty-seven years.

[7][8] A notable event associated with her concerns how, in 1934, Edward Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions.

[9] The centerpiece of his efforts was the Green Ball, a social event at the Waldorf Astoria, hosted by Narcissa.

Before the ball had actually taken place, newspapers and magazines (encouraged in various ways by Bernays's office) had latched on to the idea that green was all the rage.