Rocherolle is President and Executive Chairman of Message Bus, an infrastructure applications company based in Mill Valley, California that he co-founded with Nick Wilder and Jeremy LaTrasse.

[1] In 1996, Rocherolle, Andrew Laakmann and Nick Wilder co-founded Webshots, the first mainstream photo sharing service.

[7] In 2006, Rocherolle, Wilder, and Julie Davidson co-founded the shared calendar and lifestream application 30 Boxes[8](a two-time Webby Finalist[9]).

The application is attributed as the first "newsfeed" sourcing various social sites to provide updates based around people.

The article entitled, "Evan Willams is My Tamagotchi"[13] was written for the technology news site GigaOm and then excerpted in Wired Magazine.