The word is used to refer to various forms of worldview based on the primacy of "ours" over the "outsiders" (comparable to la cosa nostra, "our thing").
“Nashi is a circle of people – let it be enormous, colossal, multimillions – to whom one is related by common language, blood, and motherland.”[4] In November 1991 Nevzorov established the People's Liberation Movement "Nashi", which he defined as "a united front of resistance to the anti-national politics of the current administration of Russia and other Union Republics of the former USSR".
The naturally coined word "Nashists" in reference to the supporters of the "Nashi" movement immediately invoked the rhyme with the word "fascists", as a hint to the imperial position of the movement in support of the indivisibility of the Soviet Union, in particular, their justification of the use of military force to this end.
In an article initially printed in Kommersant and then reprinted several times in the West, he writes:[7] "Ours-ism" does not know national or ethnic boundaries.
Meanwhile, a Russian businessman [Mikhail Khodorkovsky] who created a company that brought billions into the national treasury turns out to be an "other" and is exiled to the depths of Siberia.