Initially regarded as a one-hit wonder for her 1997 song "Veter s morya dul [ru]" (Ветер с моря дул; Wind Was Blowing From Sea),[3] Natali released a string of commercially successful singles in the early 2010s, of which her 2013 song "O Bozhe, kakoy muzhchina [ru]" (О Боже, какой мужчина!

[5] At the age of 16, she starred in a Lenfilm production called Moy gorod, in which she portrayed a student.

She took on the pseudonym Natali while working with her first producer Valery Ivanov, stating later that it was derived from a nickname she had in school.

A subsequent album Snezhnaya rozha helped her further acquire fame in her home town, but did not result in nationwide success.

Her next large hit was "Cherepashka" in 2000, albeit it did not reach up to the popularity of "Veter s morya dul".

The song received public attention following an appearance of Natali in the Russian talkshow Let Them Talk in April 2013, when she discussed how her life had developed fifteen years since her biggest and only hit.

The song peaked at #34 of the TopHit airplay charts and gave Natali another Golden Gramophone Award, in 2014.

[20] Together with Baskov, Natali appeared on a plethora of musical television programmes, including Saturday evening and Miss Russkoe Radio.

In early 2015, Natali teamed up with MC Doni to release the song "Ty takoy".

[2][25][27] In an interview in the television show Let Them Talk in 2013, Natali said the inability of being able to conceive a child with her husband until the birth of their first son had led to her having suicidal thoughts.