After moderate initial success, Holzapfel pitched the company on Shark Tank and was able to negotiate a deal with Daymond John.

[6] After partnering with John, Mission Belt sales increased by over $1 million within three weeks of the show airing.

In 2015 Holzapfel launched The Nate State of Mind,[11] offering coaching, training, videos, and books about personal branding.

The suit alleged that Holzapfel "used false pretenses to obtain Larry King's participation in a mock interview, then infringed Plaintiffs' common law trademarks and rights of publicity to make it appear that Larry King endorsed Defendants' commercial activities when, in fact, he has not done so.

The Utah County Attorney's Office charging documents alleged that Holzapfel defrauded a woman he had been dating out of nearly $200,000 "by tricking her into signing over her house into a company he controlled.

[16] KUTV in Salt Lake City also reported: Utah County investigators believe there are other victims of the same scheme and asked them to come forward.

[20] Following news of Holzapfel's arrest, Mission Belt told KUTV he had not been associated with the company for several years and did not represent its values.

In September, Holzapfel "began grooming the victim by telling her that he would help her invest her money so that she could live like a gold girl.

[5] Judge Thomas Low had rejected a defense negotiated plea deal which would have allowed Holzapfel to avoid doing time in prison.

In rebuffing the request from Holzapfel's attorney to withdraw the guilty plea, Judge Low indicated that the court wasn't bound by the plea agreement saying “I understand that this negotiation was developed over a long period of time and that’s been made clear to the court, [...] but the treachery and the abuse that has occurred also occurred over a long period of time.