Super Bowl Experience

The event is described as an interactive "theme park",[1][2] featuring various fan-oriented attractions, including football-related activities and autograph sessions with current and former players.

The first NFL Experience was held at the Minneapolis Convention Center in January 1992 prior to Super Bowl XXVI.

The NFL's interactive theme park was followed by Major League Baseball's first "FanFest" in San Diego, California six months later.

Instead, the NFL organized an outdoor festival, Super Bowl Boulevard, along Broadway and Times Square, which featured a similar array of fan-oriented events and attractions (such as an artificial toboggan hill).

The 40,000 square-foot attraction was a collaboration with Cirque du Soleil Entertainment Group, and featured various interactive activities and multimedia experiences, including a 4D film, a simulated locker room and practice area, displays of memorabilia, and a bar and restaurant that would feature a rotation of menu selections from NFL stadiums.

[21] In September 2018, it was announced that the attraction would close, citing underperforming attendance numbers (which analysts pegged to poor promotion by the NFL, and high ticket prices).