[1] The league has made all decisions regarding hosting sites from Super Bowl LVII (held in February 2023) onward.
[2] On May 18, 2023, it was reported that Levi's Stadium, home of the San Francisco 49ers, was considered the front-runner for the Super Bowl LX site.
For Super Bowl LX, the logo was revealed on February 9, 2025, in a social media post by game broadcaster NBC Sports following the conclusion of Super Bowl LIX,[5] ahead of a formal unveiling at a post-game press conference in New Orleans the next day.
[6] The Roman numerals have a CMYK theme, incorporating Bay Area landmarks such as the San Francisco skyline, the Golden Gate Bridge, and redwood trees.
[1][7] As it has in previous years, NBC will offer bundled packages of commercial slots covering the Super Bowl, Olympics and (new for 2026) the NBA All-Star Game.