The programs broadcast revolve around the following topics: wildlife, history, science and technology, people and culture, and travel and adventure.

It was described as a service that will "feature documentary programming in the areas of geography, world cultures, anthropology, remote exploration, natural conservation and geo-politics.

Its programs will draw on pre-eminent resources, talent and expertise and use rare and spectacular images, riveting storytelling and innovative technology to bring the pages of the National Geographic Magazine to life.

On January 18, 2008, a joint venture between Canwest and Goldman Sachs Capital Partners known as CW Media bought Alliance Atlantis and gained AAC's interest in National Geographic Channel.

On October 27, 2010, ownership changed again as Shaw Communications gained control of National Geographic Channel as a result of its acquisition of Canwest and Goldman Sachs' interest in CW Media.