This observance began in October 1984, and was created by Gerry Durnell, the publisher of Pizza Today magazine.
[1] The U.S. Congress officially designated October as National Pizza Month in 1987.
[3] During the month, some pizzerias give away free pizzas or pizza slices to customers or offer reduced-price promotions.
[4][5][6][7] Some businesses run fundraising drives, donating proceeds of pizza sales to benefit various organizations or charities.
[8][9][10] Some pizzerias create unique pizzas that they don't routinely offer.