After testing the accuracy of Domino's' then-new online ordering system, the results were posted on his blog, The Sneeze, after which it evolved into an internet meme.
On October 18, 2007, Steven Molaro was experimenting with Domino's' pizza-ordering website, specifically testing the accuracy of ordering pizza toppings on the "left" versus "right", as seen when opening the box.
"[2] Molaro described the second pizza itself as "tasteless bread with salty meat pellets",[3] though his wife did eat it,[4] an act he supposed testified to some level of quality and edibleness.
New York took the ten-year anniversary as an opportunity to lightheartedly reflect on human–automation interaction, as well as the legacy of None Pizza with Left Beef; the magazine argued that the lack of a human intermediary is required for placing such humorous and viral food orders: when ordering a cheeseburger from McDonald's, whether removing all ingredients except the cheese, or paying GB£0.99 (equivalent to £1.32 in 2023 and US$1.69 in 2023) after eschewing literally all the ingredients, these experiments in compliance would not be successful with a restaurant employee.
[4] Tamsyn Muir's Locked Tomb series of novels are suffused with references to internet memes, including None Pizza with Left Beef.