[2] Time Magazine called it "a big-biz coalition against wetlands".
[3] In 1995, the organization consisted of about 60 municipal associations, utilities and major industrial companies, such as Exxon, Texaco and Kerr-McGee.
A study by the University of Oklahoma used the National Wetlands Coalition as a specific example to examine the influence of corporate front-group stealth campaigns, in which corporations form associations that, in turn, adopt names that are designed to misrepresent their true intentions.
[5] The results of the study indicated that front-group stealth campaigns were effective in enhancing public perceptions of the front group itself.
The National Wetlands Coalition campaigns successfully undermined perceptions of the targeted attitude object, eroding support for any federal efforts to restrict wetlands’ development or regulate developers.