Natural product certification is an official term that refers to a specific process where products derived from natural sources, such as plants, minerals, or animals, are assessed and verified to meet certain standards or criteria.
The Natural Products Association (NPA) mandates that certified products must utilize natural ingredients, eschew components with known health risks, refrain from animal testing, and incorporate biodegradable or recycled material into the packaging.
Furthermore, all ingredients must be listed on the package label, with a requirement for 100% natural fragrances and colorants.
The new NSF/NATURE standard will define the use of the term 'natural', helping to promote authentic and quality natural personal care products," said NSF International.
[2] The NPA responded, stating, "A second seal with different standards does not serve natural product customers, retailers, or manufacturers.