The Nature Forever Society (NFS) is a nonprofit organization that has works for the conservation of house sparrows and other common flora and fauna since 2006.
It was founded by President Mohammed Dilawar and registered in 2008.
On the occasion of World Sparrow Day on 20 March 2012, with the goal of monitoring common birds found in India.
Nature Forever Society, in association with the Burhani Foundation, implemented project SOS where 52,000 bird feeders were distributed across the world.
At a campaign Rise for the Sparrows, Delhi Chief Minister Sheila Dikshit declared the sparrow the "state bird" of Delhi on 14 August 2012.