World Sparrow Day

[4][5][6] The idea of marking World Sparrow Day came up during an informal discussion at the Nature Forever Society's office.

[7] The day was celebrated by carrying out different various kinds of activities and events like art competitions, awareness campaigns, and sparrow processions as well as interactions with media.

[3][8] To encourage efforts made towards this cause and to selflessly conserve the environment, NFS has instituted the first Sparrow Awards in Ahmedabad, Gujarat, on 20 March 2011.

[9] In 2013, one of the key facilitators who has joined forces with NFS and supports Sparrow Awards is Sustainuance magazine.

The Editor-In-Chief of the magazine, Shashwat D.C. who convened the event and handed out the award to the winners stated, "These awardees are unsung heroes who come from all walks of life.