Simrad Yachting is focused on powerboat owners for cruising and sportfishing and B&G serves the sailing market.

[5] B&G, formerly Brookes and Gatehouse, was founded over 60 years ago and manufactures sailing electronics for cruising and racing yachts.

The B&G range encompasses chart plotters, navigation equipment, instruments, autopilots, and radar, plus tactical racing software and other performance measurement and analysis.

C-MAP worldwide cartography products and services include multiple formats for lakes, coasts, and oceans.

Headquartered in Tulsa, Oklahoma, with production facilities in Ensenada, Mexico, Lowrance employs approximately 1,000 people.

The company is best known for its High Definition Systems (HDS) and add-on performance modules which include Broadband 4G Radar, StructureScan with SideScan and DownScan Imaging, Sonic Hub Audio, Sirius LWX-1 Weather, and NAIS Collision Avoidance.

In 2006, Simrad Yachting and Lowrance merged in a deal valued at $215 million, creating a new company named Navico.

[9] The Lowrance brand is wholly owned by Navico, a privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G.

It was the merger of Simrad Yachting and Lowrance Inc in 2006 that went on to create the Navico Group, now the largest leisure marine electronics manufacturer in the world.