Around that time Morton pitched the idea of launching a newspaper called the Platte Valley Advertiser for people living nearby across the Missouri River in the Nebraska Territory.
The business later moved to Bellevue and printed the first issue of the Nebraska Palladium & Platte Valley Advocate on November 18, 1854.
[8] Sterling Morton wrote editorials that were staunchly Democratic for the paper which acted as the party's mouthpiece in the territory.
One day horsemen led by Jim Lane visited him and threatened to destroy his printing plant if he did not stop attacking abolitionists.
[7] He was a Harvard Law School graduate who had previously established the Platte Valley Times in Plattsmouth a year before.
[11] Survey died around the time their first issue was published and Irish sold the paper in 1860 to Alfred Mathias and Joseph E. LaMaster.
A year later the paper was owned by W. H. H. Waters and Royal Buck, who changed the name to the Press and Herald.
[14] On November 6, 1925, C. H. Hubner and E. D. Marnell sold the Nebraska City News to Earl M. Marvin, owner of the Beatrice Daily Sun.
Ten minutes after signing the deal, Marvin sold the paper again to John Hyde Sweet, owner of the Nebraska City Daily Press.