It is headquartered in Bačka Palanka, Serbia.

The company was founded on 19 January 1999, as a Radun family company.

[citation needed] On 25 July 2011, Nectar bought 93,73 shares of the Slovenian beverage company Fructal for 50 million euros.

[3][4] Later in 2011, on October 31, Nectar bought Vladičin Han-based company Delišes for 300,000 euros.

[5] This Serbian corporation or company article is a stub.