[2] He has written several marketing-related books and is currently a part of the editorial board of the International Journal of Research in Marketing.

He has also taught at the Northwestern University’s Kellogg Graduate School of Management Chicago Campus and at the Euro-Asia Centre of INSEAD Macau.

[3] Roberto received his Doctor of Philosophy in Marketing and a Master in Business Administration degree from The Kellogg Management School of Northwestern University (1973.)

[5] Roberto has been a consultant for marketing planning, product management and marketing research to practically all of the leading multinational corporations in the consumer goods, pharmaceutical, household products, beverage, cosmetics, processed food, banking, advertising, and airline industries.

[3][5] Roberto has been consulted by several major multinational corporations in Australia, Hong Kong, Indonesia, Japan, Malaysia, Singapore, Thailand, and Taiwan.