Howe is currently the managing director of demography at Hedgeye and he is president of Saeculum Research and LifeCourse Associates, consulting companies he founded with Strauss to apply Strauss–Howe generational theory.
[2][3] During the 1990s, Howe developed a second career as an author, historian and pop sociologist,[4] examining how generational differences shape attitudes, behaviors, and the course of history.
As president of LifeCourse, Howe currently provides marketing, personnel, and government affairs consulting to corporate and nonprofit clients, and writes and speaks about the collective personalities of today's generations.
[5][6] Generations made a deep impression on former US Vice President Al Gore, who called it the most stimulating book on American history he'd ever read, and sent a copy to each member of Congress.
[7] The Fourth Turning made a deep impression on Steve Bannon, who wrote and directed Generation Zero (2010), a Citizens United Productions film on the book's theory, prior to his becoming White House Chief Strategist.
He wrote a critical piece about the concept of "generations" and the "Millennials" (a term coined by Strauss and Howe) for the Chronicle of Higher Education.