Don't Pinch the Heart) is an Indian Tamil language television series starring Jai Akash and Reshma Muralidharan in lead roles.
The show is an official remake of SET's Hindi series Bade Achhe Lagte Hain.
Goutham, a business tycoon, gets into a marriage of convenience with Mathumitha, an educated middle-class woman almost a decade younger than him.
[4] In begin May 2024, Jai Akash and Reshma Muralidharan was reportedly cast for the lead roles of new Zee Tamil series and was officially confirmed on 21 May.
[6][7][8] Actor Jai Akash was selected to portray the lead role of Goutham, who is an unmarried, wealthy, established businessman.