[1] It was first produced by a number of Neo-Attic workshops at Athens,[2] which began to specialize in it, producing works for purchase by Roman connoisseurs, and was taken up in Rome, probably by Greek artisans.
The Neo-Attic mode, a reaction against the baroque extravagances of Hellenistic art,[3] was an early manifestation of Neoclassicism, which demonstrates how self-conscious the later Hellenistic art world had become.
Neo-Attic style emphasises grace and charm, serenity and animation,[4] correctness of taste in adapting a reduced canon of prototypical figures and forms, in crisp and refined execution.
This style designation was introduced by the German classical archaeologist and art historian Friedrich Hauser (1859-1917), in Die Neuattischen Reliefs (Stuttgart: Verlag von Konrad Wittwer, 1889).
The corpus that Hauser called "Neo-Attic" consists of bas-reliefs molded on decorative vessels and plaques, employing a figural and drapery style that looked for its canon of "classic" models to late fifth and early fourth-century Athens and Attica.