[2] The main industries are tourism, agriculture (olives, wine, and honey), and fishing.

In 1970, the traditional inland hill village of Parthenonas was abandoned and these inhabitants moved down to the coast and also settled in Neos Marmaras boosting its population.

Since the 1980s, Neos Marmaras has become a popular tourist town with numerous cafes, restaurants and bars along the waterfront being very busy in the summer months.

Winters are particularly mild, and on average they are slightly warmer than the French Riviera, while it is one of the few areas of Macedonia with a hot semi-arid climate.

According to the National Observatory of Athens station data, Neos Marmaras falls in hardiness zone 10a.