The site, which bills itself as "Guter Rat auf einen Klick" (Good advice at a click), features consumer electronics and software, as well as user-generated content in a popular forum.

Some SEO blogs have speculated that the unusual success of netzwelt.de was achieved in part with the support of search engine optimization, since after a sharp rise in the reach within the quarter followed by equally dramatic crashes, which may be explained with a punishment by Google.

[5] On a not entirely serious question from medienhandbuch.de in 2008 if they had bribed Google, Sascha Hottes responds: „Of course, our sales is geared primarily towards search engine optimization and online marketing.

To bribe Google is anyway not so easy.“[6] The range of topics discussed by Netzwelt extends from the introduction of new software to reports about Computer hardware companies, apps, social networks, monitors, smartphones, notebooks, tablets or cameras.

[citation needed] In an integrated forum on the page, it is possible to discuss all the issues related to IT and technology, or to get advice when problems arise.