Neuromanagement uses cognitive neuroscience, among other life science fields, and technology to analyze economic and managerial issues.
It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management.
The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems.
Neuro-IE studies human cognition and uses advanced neuroscience and biofeedback technology to measure physiological responses in order to acquire data for further analysis, which provides insight into people's mental states without subjective consciousness control.
The lab is located at Zhejiang University and equipped with standard cognitive neuroscience and behavioral experiment rooms.