[4] During the production process, Komuro visited Okinawa Prefecture many times and exchanged opinions with local musicians and university professors of traditional arts.

[7] Thirty elementary and junior high school girls (at the time) living in Okinawa Prefecture participated in the backing chorus.

[7][8] At noon on June 21, 2000, a total of 103 cable radio stations nationwide aired the song "Never End" at the exact same time.

[9] On July 11 of the same year, it reached number one on the cable broadcast network (currently USEN) chart, which was unusual for a single before it was widely released.

[7] The single's artwork was photographed by Shoji Uchida, with Tycoon Graphics in Tokyo, Japan, in charge of its art direction.

[14] Its appearance on Break the Rules was praised for its key changes and build up during the end, with the magazine calling it a masterpiece.

[15] Hot Express reacted to the song warmly, stating: "She does not let such pressure get to her head, and she carries the melody, which evokes the oriental Okinawan wind and sea, and her singing voice with a pleasant feeling.

"[16] At the welcome party for the 26th G8 summit, Amuro, China, Higa, and the Urasoe Boys and Girls Choirs performed "Never End" in front of the leaders of each country including Bill Clinton, who was the President of the United States at the time.

[17] On December 29, 2000, Amuro appeared on Music Station Super Live and sang "Never End" along with "Think of Me," headlining the show for the second time in three years since 1997.

[18] Amuro performed "Never End" at the 51st NHK Kohaku Uta Gassen on December 31, 2000, as a part of the Red team; this marked her sixth consecutive appearance at the prestigious event.