It was originally released on 21 July 2003 by Instant Karma sublabel Dharma Records during "a period of transition for the band's label".

"The Blue Wrath" was used in the opening of the 2004 British comedy Shaun of the Dead and appeared on the movie's soundtrack.

[3] The I Monster version of "Daydream in Blue" was used as theme music for the 2002 French action movie Steal and appeared in a television commercial for the Ford Focus ST in 2005.

In his review of the album for Jockey Slut, Ben Mortimer said that it contained "playful, twisted pop tunes.

"Hey Mrs." was replaced with a remix that gained popularity through use in advertisements, including commercials for Absolut Vodka and the television series Eureka.