It was created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide.
A last-minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publisher Burda, ordered Ford to avoid the name "Focus" for the cars in the German market since the name was already taken by one of its magazines.
Despite the development being carried out in the United Kingdom, Ford produced the Focus RS in the Saarlouis plant in Germany between 2002 and 2003 making a limited run of 4501 cars only.
[citation needed] For decades, in the U.S., small cars like the Focus were seen as a tool to draw in younger buyers looking for a cheap basic transportation and to increase auto makers' fleet average fuel economies to meet U.S. federal standards.
Major changes included a new bonnet with more creases, the removal of all mouldings along the doors and sides, new sculpted pull back headlights, and the big trapezoidal lower grille.
In 2009, the new Focus RS was launched, with a modified version of the 2.5-litre engine found in the ST.[citation needed] For the North American market, development followed a separate path.
Since debuting at the 2007 North American International Auto Show, the restyled 2008–2011 generation was available as a two-door coupe and four-door sedan; the hatchbacks and wagon were discontinued.
[13] The updated version features a new redesigned front end design, incorporating Ford's new family grille and slimline headlights.
Built in Ford's Germany plant Saarlouis, the Focus RS was updated to be given an advanced all-wheel drive system that could send full power to the rear wheels if allowed.
The company also emphasized technology featured in the new model, including the Sync 3 infotainment system, FordPass Connect, and the CoPilot360 driver assistance suite.
In April 2018, Ford announced that all passenger vehicles but the Mustang would be discontinued in the North American market, in order to focus on trucks and SUVs.
[16] Ford limited sales of fourth generation Focus in its 4-door saloon form in Estonia, Latvia, Lithuania, Serbia, Montenegro, North Macedonia, Albania, Bulgaria, Romania, Moldova, Turkey, Cyprus as well as many Asian and African countries.
[17] In April 2020, Ford confirmed there are no plans for a fourth-generation Focus RS model due to pan-European emissions standards and high development costs.
It was immediately on the pace, setting many fastest stage times, but an illegal water pump meant that the two cars were excluded from that event.
The MkI Focus WRC went on to achieve further victories over the years for McRae, Carlos Sainz, and Markko Märtin from then until it was phased out in favour of the MkII offering in late 2005.
[25] All the rally cars were built, prepared, and run for Ford by M-Sport, the motorsport team based in Cockermouth, Cumbria in Northern England.
The Ford Focus ST made its debut in the 2009 British Touring Car Championship season, with Arena Motorsport.
[27] Arena Motorsport entered two Ford Focus Mk3s in the 2012 World Touring Car Championship season for Tom Chilton and James Nash.