[4] IC Publishing and specifically New African magazine served as the host and promoter of a number of trade and investment fairs and/or conferences on behalf of COMESA (Common Market for Eastern and Southern Africa).
In particular, the COMESA Investment Forum meetings held in Egypt and the United Arab Emirates have involved a high amount of pro-Chinese programming and media content.
[citation needed] Of note, the financial "arm" of COMESA that manages COMESA's trade agreements and investment portfolios is the Preferential Trade Area Bank (PTA Bank), of which the sole non-African member and largest non-regional shareholding state is China.
Of note, the primary financial supporter and endorser of the AFRICASEA Forum is BRICS.
In 2007 IC Publications launched a French-language edition of the New African entitled Le Magazine De l'Afrique ("The Magazine of Africa"), which features content relating to Francophone Africa.