New Heisei station

On October 1, 1989, TV Hokkaido (TVh), TV-U Yamagata (TUY), Kumamoto Asahi Broadcasting (KAB) were the first TV stations to open in the era, this sequence continued until Tochigi Television opened on April 1, 1999.

Shortly after its establishment, the bubble economy collapsed, and it was affected by the Heisei recession and the lost decade that came after.

After that, in addition to the recession, there were circumstances unique to the industry, such as construction work to support digital terrestrial broadcasting and a shift away from television.

[note 60] For this reason, in areas where direct reception is impossible, install a high-gain antenna in a higher position, rebroadcast cable TV, or even receive it at existing stations in surrounding prefectures.

Furthermore, for the above reasons, the scale of the company itself is small, and it tends to have weaker program production and sales capabilities than the TV and radio stations that have opened earlier.

In addition, the stations that opened in the latter half of the 1990s were affected by the Heisei recession and were established in a smaller and more compact manner.

Distribution of the 24 new Heisei television stations: orange for NNN, pink for ANN, blue for JNN, green for TXN, cyan for FNN, purple for independent stations and yellow for two stations.
ANN has the most number of stations gained.