It also owns and operates brewpub-style restaurants and spirits-tasting rooms located across West Michigan.

The company's craft-style beer brands Dragon's Milk, Tangerine Space Machine, and spirits brands Dragon's Milk Origin, Beer Barrel Bourbon among others, are distributed throughout the United States and exported to Canada, Europe and Asia.

After the sale of Bell's to Kirin, New Holland Brewing Company became the largest craft brewery in the state of Michigan.

[1] Brett VanderKamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College.

[4] On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.