Situated in the township of Lot 21, halfway between Kensington and Cavendish, New London was formerly known as Clifton and previous to that, Graham's Corner.

New London is primarily a farming and fishing community with its neatly manicured fields and gently rolling hills providing pastoral scenery surrounding a busy harbour.

She wrote 23 books, including a short-story collection and a poetry anthology, but is best known for Anne of Green Gables, published in 1908.

One of Clark's early settlers was Benjamin Chappell, one of the founders of the Methodist faith on the island, who came to New London aboard the sailing ship The Snow Elizabeth in 1774.

Today it is a lovely, vibrant community that is a focal point for visitors interested in visiting the home where Lucy Maud Montgomery was born, as well as craft, antique, and gift shops, and its proximity to beautiful beaches, other communities and local dining establishments.