Based on Mado Arute's short story Hakusan-dōri Enjō no Ken, the song was used as a jingle for Recruit's Mada, Koko ni Nai, Deai, Koko ni Nai, Ongaku project commercial, "Wakaranai mama, Sore de mo".

[2] An action genre, it is about Nozomi, a female freelancer who struggled at workplace due to a pressure from her male colleagues, meets a mysterious guy from dating app, which later find that he is an assassin.

[6] On October 1, Yoasobi's fifth anniversary, the song, titled "New Me", first unveiled on the 15-second commercial for the project "Wakaranai mama, Sore de mo" (わからないまま、それでも, lit.

[8] According to a Recruit interview with Yoasobi, Ayase chose the title "New Me" because he "wanted to use English phrase that conveys something like 'a new birth', 'a new encounter', or 'a new change in yourself' at first glance," and it was "catchy and cute-sounding.

[13] Based on Hakusan-dōri Enjō no Ken, the animated music video expresses Nozomi, the protagonist from the story, who is troubled by interpersonal relationships at work, getting caught up in a thrilling action scene due to an unexpected event which lead Nozomi to discover the truths about herself.