They worked together in Centaur's newsletter's division and conceived the idea in 1994 Once considered title for the publication was InfoBahn.
In 1998, Mike Butcher took over as editor, when Dwyer, Jones and Stewart left to start the European operation of Jupiter Research.
Since 2000, the magazine produced an annual list of the top 100 marketing and advertising agencies specializing in interactive media.
Since 2012, the Top 100 report has been produced by Econsultancy [1] New Media Age also ran the NMA Effectiveness Awards, which were launched in 1997.
Andy Oakes and Justin Pearse combined again to set up New Digital Age in 2018, part of the Bluestripe Group