Owned and operated by ESPN Events, it has typically been scheduled as one of the first games of the bowl season.

Due to the COVID-19 pandemic, the 2020 New Mexico Bowl was moved to Toyota Stadium in Frisco, Texas.

[2] The New Mexico Bowl trophy is a 20-inch (51 cm) piece of Zia Pueblo pottery, painted with Pueblo symbols, the New Mexico Bowl logo, football players, and the logos of the competing teams.

[7] In September 2023, the Isleta Pueblo, an operator of resorts and casinos, was named the new title sponsor of the bowl.

Source:[12]: 10–13 ESPN College Football holds the rights to televise the New Mexico Bowl.