The bowl was sponsored at its inception by Raycom Media, a major owner of television stations in the southeastern United States with heavy involvement in college sports broadcasting, and was officially known as the Raycom Media Camellia Bowl.

[4] In June 2018, Gray Television announced its intent to acquire Raycom[5][6] The acquisition was completed in January 2019,[7] and the 2019 and 2020 editions of the bowl were played without a title sponsor.

[8] On October 15, 2024, Integrated Solutions for Systems, Inc. (IS4S)—a Huntsville, Alabama-based government and military contractor—was announced as the new sponsor of the game, renaming it the IS4S Salute to Veterans Bowl.

[12] Source:[13][14][15][16] Updated through the December 2024 edition (11 games, 22 total appearances).

Won (4): Bowling Green, Georgia State, Middle Tennessee, Northern Illinois