It was renovated for the Nasser Brothers Theaters circuit in 1932 by Timothy Pflueger, who transformed it into Art Deco-style.

[5] It boasts a 70 foot (21 m) marquee sign that is a local landmark.

[6] It was purchased by the City College of San Francisco, who proposed to raze it and build new campus facilities.

But a group called "Save The New Mission Theater", headed by Alfonso Felder, lobbied to stop the college from destroying the theater.

[7] The building was renovated by the Alamo Drafthouse Cinema chain headquartered in Austin, Texas; it re-opened as a movie theater, restaurant, and bar in December 2015, and maintained the name New Mission Theater.