New Seasons Market is a chain of neighborhood grocery stores operating in the Portland, Oregon metro area, and southwestern Washington.

Founded locally in 1999, the company was majority acquired by private equity firm Endeavour Capital in 2013 and purchased California-based New Leaf Community Markets in 2013, which it later sold.

The company currently operates 21 stores in the greater Portland/Vancouver metropolitan area, including Hillsboro, Beaverton, Happy Valley, Vancouver, Tualatin, Lake Oswego and Milwaukie.

[12] In December 2017, New Seasons Market employees and the Northwest Accountability Project asked B Lab to review the company's B Corp certification based on claims of anti-union activity and Endeavour's financial ties to the M.J. Murdock Charitable Trust.

In February 2018 CEO, Wendy Collie stepped down amid a failed expansion into California and an active employee union organizing campaign.

Details of the transaction include the retention of CEO Forrest Hoffmaster (who later departed in March 2021),[16] the continuance of the organization as a B Corp, the halt of existing plans for expanding the chain, the closure of the store located in the Ballard neighborhood in Seattle, the sale of New Leaf Community Markets to Good Food Holdings as a separate subsidiary,[17][18][19] and transition of the Mercer Island store to a Metropolitan Market,[20] which is also owned by Good Food Holdings.

With the sale, the company reiterated its commitment "to B Corp standards and will continue to support the regional food economy to help solve social and economic problems, including giving 10% of after-tax profits to the local community.

[28] As of 2024, New Seasons Market's B Corp. rating had dropped to 80.4 by 2021 (prior to worker unionization drives) from a high of 120.5 in 2013 - just above the 80.0 score required for B Corp certification.

[33] New Seasons Market was in favor of Measure 26–199 in the Oregon's November 2018 election, advocating for affordable housing for residents in the Portland metro area.

[36] In 2021, New Seasons Market actively engaged with Oregon state legislators on the passage of the Recycling Modernization Act,[37] aimed at reducing plastic pollution and creating a more equitable materials' management infrastructure.

The following year, New Seasons Market executives Nancy Lebold and Athena Petty signed a letter to President Joe Biden with other national brands to advocate for the passage of the Inflation Reduction Act with regard to green infrastructure investments.

[13][58] New Seasons Market faced criticism and two National Labor Relations Board charges alleging illegal retaliation when they fired two employees who had appeared in a union flyer.

New Seasons came under critcism for the move with some commentors noting that the firm previously had experience advising businesses associated with Donald Trump.

[62][63] Workers at the Seven Corners location specifically accused New Seasons Market of "sowing distrust" amongst staff and filed unfair labor practice charges with the NLRB wherein they claimed the company was engaging in retaliatory measures with managers removing pro-union materials and with CEO Nancy Lebold sending out a letter that workers felt was "coercing employees" to not seek a union, wherein she stated that "a union is unnecessary for staff at a progressive and independent grocer like ours.

New Seasons Market countered by referencing the three-year period it took for Burgerville workers to reach a contract, releasing a statement saying the company is "committed to finding common ground.